Hello 2014! …for me January is like a breath of fresh air, it brings a new year’s resolution, new goals and hopefully change in the right direction. All on-line and off-line businesses should utilize each year as a measuring device; at this point one should identify how previous year’s marketing strategies fared and how well the business preformed overall. It’s time to review what worked and what didn’t, improve on old strategies and search for the modern brand spankin’ new ones …there are always a few.
Marketing Strategy: What’s modern in 2014?
Re-evaluate your website – people are going mobile
Regardless of what your niche is, re-evaluating your site from a layout and design point of view is a must. Remember, smart phones and tablets are soaring high and many people use them to access the web nowadays. It’s essential to keep your site accessible and easy-to-use even on small screens.
If people didn’t find you last year on the first page of search engines, then it is about time to focus in optimizing your site. Write quality content that is relevant to your target market and provide value in each post. Write for the readers and optimise for search engines after.
Focus on your brand
Keep in mind that your brand represents who you are so, you need to improve, control and accentuate it according to your reputation. You are brand you.
Build social influence
You surely know how billions of people utilize social networks to build connections and meet new people. Certainly, you also know how your competitors are using Facebook, Twitter, LinkedIn, Google+ and the likes to drive traffic to their sites and get more customers. So, to fully engage with your audience and stay on top of the competition, you need to build social authority and influence.
Develop a responsive opt-in email list
Create a list and provide value to it before you try and sell them anything. Build a relationship and trust, then sell.
Create an affiliate program
Develop a commission based system and get other people to sell your products and/or services for you.
Request an analysis from an internet marketing consultant
An effective on-line marketing strategy will improve your website’s search engine ranking, it will draw more customers and therefore, generate more profit. Keep in mind the Top 10 Internet Marketing Strategies and the points above. Improve your on-line presence, make 2013 the year that matters.